Sunday, 17 October 2010

Genre: Musical - Camp Rock Opening



Camp Rock is a budget Walt Disney film that wasn't released in cinemas but the companies childrens channel 'Disney Channel'. The film was directed by Matthew Diamond. The film starts a long shot of a house with 'Disney Channel Original Movie' in text that last for around 5 seconds and then the title logo of the film is presented to us with the sound of a clean guitar. The genre is stated when the clean guitar rocks with the logo, also the title 'Camp ROCK' suggests music, The genre is also stated in the first two minutes as we are introduced to the main character 'Mitchie' in her bedroom where she has a guitar, piano and 'Mitchies Songs' book which appears several times.

The character is VERY stereotypical american girl which isn't unusual as it is made by Disney. But I must credit how clearly the character is presented and introduced which needs to be clear as this is aimed at a younger aged audience from approximately 6 years old to 14 although I've heard most of my friends who are 16-18 almost broke their legs to watch the second installment in September 2010. (not mentioning any names).

I think the first opening minutes achieve the genre,location and description of character and plot.

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